Thursday, 3 May 2012

5 Off-The-Wall Questions To Ask Your Wedding Photographer

We’ve all seen them in wedding magazines – the lists of bland, if not borderline moronic, questions to ask your wedding suppliers. The “Questions To Ask Your Wedding Photographer” always make me laugh (while reaching for the cutlery drawer): “Will you be shooting on film or digital?” (OK, a fair question if you happen to be an aficionado of film prints, but would most people even know WHY they were asking that question?) “Who gets the copyright of the images?” This one really does induce boiling of the O-negative in every professional photographer. Anyone offering to give you the “Copyright” of images they have taken is either ignorant of the definition of copyright, or they’re not planning on being in business for long. (The term that you’re actually looking for here is “Licence For Use” – that means you can use the photographs personally under agreed terms. The copyright always remains with the photographer unless you’re prepared to pay thousands of pounds for it!)

So let’s throw out all those banal, pointless questions and give you some slightly more obscure ones, which will actually be far more helpful in assisting your decision. After all, this person is going to be spending a lot of time with you on, and in the run-up to, the biggest day of your life. Surely you want to know a bit more than whether they’re a Canon or a Nikon fan?

1. What would you do if you weren’t a photographer?

Your photographer’s answer to this one will give you a great insight into their personality, interests and lifestyle as well as their genuineness and passion. You don’t necessarily need to find common ground with the person who sells you your veil and tiara – but it’s crucial to get along with the person capturing your wedding memories. If you’re not comfortable with them (and even worse, if you don’t actually LIKE them!) it will show in your facial expressions and in the general atmosphere of your wedding photographs, which does not make for an amazing album.

Choose someone you like, someone you can picture yourself having a coffee or a glass of wine with and someone with whom you share certain interests or values. Photographers are human beings too, and we’re all different, so spend some time chatting to make sure you’d be happy to have them around on your wedding day.

2. What do you think of the photographer in the next street/town?

This is also a great indicator of professionalism and personality. A real professional will never run down the competition and will always try to be diplomatic. As Mother always said, “if you’ve got nothing nice to say, say nothing”, and in business that’s very important.

"No one has ever made himself great by showing how small someone else is." ~ Irvin Himmel

3. Which part of the wedding do you most enjoy?

The enthusiasm in the answer to this question will determine a lot about the photographer’s attitude and creativity. Usually the best shots are the ones that are enjoyed, both by the people being photographed and the photographer shooting them. If you’re looking for a quirky, fun look to your photographs choose a photographer who enjoys catching the lighthearted, spontaneous moments. Similarly, if natural shots of family are most important to you, choose a photographer who enjoys shooting candid, unposed people shots in between the ceremony and the wedding breakfast while people mill and chat. If you want high-fashion-style bridal portraits, choose someone who enjoys those most and is happy to spend plenty of time with you to get wow-inducing images.

4. How can you help to make me look my best in photos?

A good photographer will be able to offer advice, tips and tricks to make you look your best. Some people want to look slimmer, others may be self-conscious of their ears or teeth for example, and it’s the photographer’s job to put your mind at rest on any issues you might have. If your photographer offers an engagement or pre-wedding shoot, use the opportunity to try out their suggestions. The more at ease you are in front of the camera, the smoother the photography will run on the day and that means more time to spend enjoying yourself with your guests!

5. What contingencies do you have in place?

This is something most often overlooked, especially by couples who are basing their decision on price alone. Don’t risk your wedding photographs to save a few quid – it’s not worth the regret. Make sure the photographer you choose has ample back-up equipment and is fully insured. Also make sure they have a system in place so that if they break a leg, they have a network of potential substitutes able to cover your day to the same high standard.

If you’re getting married in winter, check on their ability to get to your venue if there’s ice and snow.

You should of course take out your own wedding insurance to cover you against any unforeseen disasters, but the more prepared you are against as many eventualities as possible, the less likely any problems are to ruin your wedding day!


If you’re currently planning your wedding, congratulations! This is a really exciting time so enjoy it, and if you’d like help, ideas or information we have endless (*almost) wedding planning resources available including supplier recommendations, etiquette information, seating plan advice... you name it! Just give us a call if you’d like to come and chat about all things Wedding – 01341 28 11 93.

Warmest wishes,
~Sally Marie~

©Sally Marie Photography Ltd – No reproduction, publication or any other use without written permission from the author.

Friday, 9 March 2012

HOW DO I BECOME A PHOTOGRAPHER?

It’s a question I get asked, in one form or another, on a very regular basis. From college-leavers thinking of pursuing a career in something they enjoy, to fed-up civil servants looking for a change of scene and to be their own boss.

Firstly, I think it’s absolutely brilliant if you’ve decided you want to become a professional photographer. You can be creative, turn your ideas into reality and make an impact in people's lives by creating their most personal and important memories, depicted through your photographs. The advent of digital technology has made the route to a career in photography significantly more accessible than it was twenty years ago. This is both a blessing and a curse, as the ‘short-cuts’ provided by instant viewing of a shot taken, lack of developing costs and intelligent automatic camera settings mean that increasing numbers of digital camera owners are portraying themselves as ‘photographers’ without knowing enough about correct exposure, composition, dealing with mixed lighting or low-light, colour balancing and the intricate minutiae of posing the human form.

The first thing I would advise anyone who is serious about becoming a professional photographer, is if you’re going to do it, then do it properly. Learn how to be technically correct in your posing, learn the camera’s functions and how they are put to use. Don’t fall into the trap of thinking that having a ‘good camera’ means it will take great photographs for you. You won’t get away with a lack of technical knowledge for long. If you haven’t studied photography in college or university, that’s OK. Take some courses. Attend some workshops. Buy some books. Practise, practise, practise until you are confident that you can deal with all lighting and weather situations effectively. Shadow or assist another photographer if you really wish, but personally I feel that all this does is teach you to imitate someone else’s style and technique, which may or may not suit you and may or may not be any good!

OK, so now you’re 10% of the way there. (What’s that, Sally? I’m now fully technically competent and producing jaw-dropping photographs in any situation, surely I’m 99% of the way there?) No. Being a professional photographer, and actually making a living from photography, is a LOT more than taking perfect pictures. You need business skills, and you need people skills. You also need to possess or develop certain personality traits to get you through what will inevitably be a difficult time (hey, if starting a business was easy everyone would do it!) You will need a thick skin, discipline, dedication, determination, and the ability to bounce back from disappointments. All of those things can be learned, so don’t be put off if you don’t see yourself as a naturally “go-get-’em” Dragon type just yet. When I started out, I hated even answering the phone! But you do what you have to do and those traits will come with time.

A solid, sound Business Plan is the next step. It’s dull and boring and absolutely essential. Even if you’re not applying for any grants or funding, a Business Plan is as much for yourself as for the Bank. It will help you figure out your marketing and sales strategies, your costs and overheads (which will help with your pricing), and the route you want your business to take. How many weddings will I need to photograph in a year to break even? What do I need to charge for a 16x12 print? What type of shoot makes me the most money? What do I enjoy doing most? What am I best at? What do I need to improve on? Etc, etc.
Like I say, crucial.

Let’s talk about service. Customer service is a skill that will make or break your business. It’s a whole seminar in itself (let alone a Blog post) so I will only briefly dip into this one.
When I first started shooting weddings, I got several word-of-mouth recommendations. As these weddings came around, I started asking the couples, “well, what did they actually say about me?” Very interesting answers. Along the lines of, “the bride said you helped her calm her nerves on the morning and put her at ease”, “my friend said you were really knowledgeable about the wedding and helped them with their table plan etiquette, they said you really knew your stuff”, “our friends said you didn’t impose on the day and were really relaxed, they felt like there was no pressure”, “they said you were really nice and really friendly and helpful”.
See the pattern? Or more to the point, see what’s missing? In those early testimonials, couples recommended me because they liked ME. They talked about how friendly and helpful I was.
It was only later that I started to hear more along the lines of “the way she captures the light and the colours is fabulous”, or “the photos are so beautifully posed, they’re really flattering”. At the beginning, it was personality and service that sold it.
Customer service skills encapsulate everything from communication, presentation, knowledgability and helpfulness through attention to detail, promptness and punctuality. When I worked in the Complaints Dept of a large hotel chain many lifetimes ago, my department had a motto: “surprise and delight”. That stuck in my head and now it’s always my ambition to go above and beyond my customers’ expectations, and the reward of being able to ‘surprise and delight’ them with a really fantastic personal service is what keeps the reputation of Sally Marie Photography Ltd so strong. Setting up as a professional business requires financial investment. It’s not enough to just have a camera and print up some business cards. If you’re shooting weddings, you’ll need at least one back up camera, lenses and flashguns, tripod, reflectors, wireless triggers, batteries, memory cards etc etc. And let’s not forget the decent computer and editing software. Then there’s insurance in case anything goes wrong, your marketing materials and sample albums, training courses, travelling expenses…. Is it suddenly looking less profitable to be shooting weddings for peanuts? Good! This is the bit where most newcomers to the business fall down. They think, “I need to build up a portfolio, so I’ll do some cheap shoots and all it’ll cost me is my time.” Yes, my head is in my hands every time I hear that dreadful phrase. What could possibly be more valuable than your professional time, your expertise, your skills and knowledge? Start strong, and charge a fair price that covers all those costs we just talked about, AND your professional time, AND makes a little bit on top for your business. Once you sit down and do the sums, I guarantee you’ll be surprised at just how much you need to charge to break even, let alone make anything. But don’t feel too bad – it took me at least 2 years of shooting weddings at a loss before realising what needed to be done!

Two final things, as this has turned into quite a tome already.
1. Find a USP – something that makes you stand out as unique. Become known for this particular speciality and you will be the one that people come to when they’re looking for that particular product or service.
2. Talk. Tell everyone what you do. Self-promote. Be remarkable and grab people's interest. By doing this you create your very own personal cheerleading squad who will do your marketing for you!

Well I hope that this absurdly long Blog post (and well done for reading this far!) has been some help in your considerations of self-employment. If you’d like to go into more detail on setting up a successful photography business, Sally Marie’s “Kickstart Your Photography Business” is a one-day workshop held at a dedicated training school in the West Midlands, covering everything from sales and marketing, pricing, and building a brand, to ‘shoot-to-sell’ weddings and portraits. Full details of the course are on the website at www.sallymarie.co.uk/training

“The difference between the impossible and the possible lies in a person's determination.
Success favours the resilient.”
~ Old Chinese proverb

All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.

Friday, 17 February 2012

New No-Fuss Wedding Photography Package Announced

As well as our complete luxury wedding photography service, we also offer a smaller, no-frills package for couples who may not have the budget for our top product.

This is a simple, straightforward option which includes 4 hours' coverage at one location (one photographer only) with images minimally edited and provided as digital files on disc or USB drive. Your wedding images will also be available in a password-protected online web gallery, so your guests will be able to log in, view your images and place orders online.

This option does not include an album, pre-wedding shoot, mini-cards, viewing session, access to the wedding planning room or Wedding Club© payment plan.

Optional extras such as albums, canvas wraps, parent books, thank you cards, presentation boxes, mounted and framed prints, additonal Sally Marie USB drives, post-wedding Trash the Dress or Cherish the Dress fashion-style photoshoot, all available at standard rates.

The "No Fuss Package" may not be available for certain premium dates. Please enquire with your wedding date for details.

******

The Complete Sally Marie Package is a comprehensive, luxury wedding photography service for the discerning bride and groom, suited to couples who strongly value their wedding photography and want exceptional personal service as well as incredible photographs. This includes:

  • Pre-wedding consultation to discuss your plans and ideas.


  • Unlimited access to our vast array of wedding magazines, books, planning materials and supplier directory in our modern and comfortable wedding planning room. Relax on our leather sofas with a steady supply of tea or coffee and indulge in all things wedding!


  • Complimentary pre-wedding shoot with Model Secrets Workshop© - we'll show you how to pose like a pro quickly and easily for the most beautiful and flattering results, so when your big day arrives you're ready!


  • Personalised mini-cards - images from your pre-wedding photoshoot on one side, login details and password for your private online gallery on the other, so your guests have a handy reminder of where to view your wedding photographs (after you've seen them of course!)


  • Comprehensive coverage on the day including (as required) bridal preparations, ceremony, group shot(s), bridal couple portraits, candid moments, cake-cutting and speeches.


  • Two photographers - husband and wife team capture different perspectives of your wedding day.


  • Second scenic location included if required.


  • Expert image re-touching (if required) and artistic editing.


  • Champagne-and-chocolates viewing session of your finished images to music, at the studio.


  • Luxury Italian storybook album, custom designed exclusively for you to exceptional quality containing approximately 60-80 images (of your choice).


  • Custom DVD slideshow to music.


  • Unique Sally Marie USB drive containing approximately 300 finished images including a selection in black and white, sepia, colour and bespoke artwork. We'll also provide a second set of web-ready image files to share with family, friends and colleagues.


  • Web gallery - after your champagne viewing, your wedding photographs will be uploaded to a private, password protected, online gallery for guests to order prints directly.


  • Wedding Club©: Interest free monthly instalment plans available.


  • Optional extras such as canvas wraps, parent books, thank you cards, presentation boxes, mounted and framed prints, album upgrades, additonal Sally Marie USB drives, post-wedding Trash the Dress or Cherish the Dress fashion-style photoshoot, all available at discounted preferential rates.


  • All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.

    Monday, 12 December 2011

    Top Tips for Christmas Photos

    Now December's finally here and there's a dusting of white on the very tops of the mountains, I can at last acknowledge that it's THAT time of year. Yes, the fat man in the red suit will soon be making his rounds and turkeys are beginning to look nervous.

    Christmas, maybe more so than any other time of year, means lots and lots of photographs will be taken. Kids opening presents, mum in her posh frock, grandad asleep in the big chair after the Queen's speech, dad monopolising the new Scalextric (or maybe that was just at my house?), and lots of other memorable moments you'll want to keep forever.

    These days, everyone has a digital camera on their phone or a little point-and-shoot always to hand, so I thought I'd share a few "Top Tips" to help make your Christmas photos really special this year.

    1. Children
    Let's face it, when there are kids in the house Christmas is all about them, and of course you want photos of them to share with the rest of the family. The golden rule when photographing children - especially your own! - is never, ever tell them to smile (unless you're exceptionally lucky and your offspring are unusually accommodating). The best you're likely to get when shouting "Smile!" and pointing a camera at them is a general display of teeth.
    Much better to engage the child by either saying or doing something silly to get their attention and making them laugh genuinely, or simply talk to them about something that interests and excites them (like the new remote control car they've just torn the wrappings from) and act like the camera isn't even switched on.

    2. Don't pose it
    Christmas morning is just magical, you don't need to stage it to capture wonderful present-opening photos. Just pay careful attention to what is in your shot and don't try to cram in too much or your shot loses impact. Zoom in close on faces as presents are unwrapped - often children will hold their new acquisitions up for inspection and admiration so anticipate the moment they turn towards you to show you their new toy or game and be ready with the shutter. Include your tree or decorations in some shots to 'set the scene' but don't overcrowd the image. Candid shots of the children playing with their new toys (or reading their new books) are guaranteed to become favourites over and above the standard "grin at the camera" snaps.

    3. The grown ups
    Adults hate having their photo taken as a general rule, and people can feel embarrassed in front of a camera. Avoid asking anyone to "say cheese" unless you want pictures of people cringing.
    The best shots are the ones where the subject didn't realise the camera was there, so if you have a good zoom lens, use it to capture people in conversation, or just sitting in the living room together. Natural makes the best, and most "real", photo memories!

    4. Ladies
    Us girls do sometimes like to put on a posh frock, and for some of us it's a once-a-year event! When you're photographing mum in her swish new Karen Millen, have her turn very slightly away from the camera and look back - this slims her figure and adds grace. Make sure her back is straight but her shoulders are relaxed. Never shoot upwards as this can be very unflattering, best to angle the camera downwards slightly towards her face, which slims the jaw and chin and makes eyes appear larger. Don't mention smiling and there should be absolutely no reference to dairy products. Just tell her she looks great and you'll get a lovely natural smile (if she's anything like my mum, anyway!)

    5. Flash
    Sometimes it can't be helped - you're photographing indoors in winter and it's just not light enough to shoot steadily without flash. Wherever possible though, avoid using direct flash when you're photographing faces - it's very harsh and unflattering and will show up every line and imperfection. Grandma won't thank you for that.

    6. Experiment
    We photographers have accepted that the days of film have joined leg warmers, bell bottoms and the mighty Ford Capri as a fond and distant memory. The up-side of that, though, is that photographs are now so cheap to produce that it's possible to shoot loads and loads of images until we get one we like, without worrying about the time and cost of developing. So if your camera is a sophisticated one with different modes and settings, play around with them and see what effects you can produce with the different options. For example, try out some candlelight shots. Takes a bit of practice but the results can be really striking.

    7. Details
    A little attention to detail can really enhance an album and help to tell a story through images. Take a few extra images showing your table centrepiece, your decorations, even the food you serve - it can really add colour and interest to your Christmas photo collection.

    8. Don't lose focus
    The key to smooth photo-storytelling is in organisation. Make sure you're familiar with your camera and its settings and that you have plenty of spare, charged batteries to avoid any faff on Christmas day. Check that your lens is clean, and that you have film or a memory card in there before you start shooting (oh yes, it happens!) Make sure you're shooting at a high enough resolution to make decent sized prints - many new digital cameras have a small file setting which is just big enough for web use, and it would be a real shame to take that masterpiece on a low-res setting (yep, that happens too!)

    9. Shoot what you see
    You're behind the camera so you're telling the story as you see it. Don't just take the snaps that you think are expected. Document the things that trigger a response or an emotion. One of my favourite photos from my childhood is of my Grandad and my sister just sitting dozily on the sofa together on Boxing Day. It'll never win any awards, but to me it's incredibly poignant as it epitomises a happy childhood memory. Enjoy yourself and shoot what's important to you. This is YOUR story, so tell it!

    10. Print them!
    It's so easy now to dump a memory card onto a computer's hard drive, maybe upload a few to FaceSpace or transfer some favourites to your phone. But one thing that I honestly believe will never be replaced is the family photo album. Seeing your images in front of you, as real, tangible photographs and presented mounted in a beautiful book, just cannot, as they say, be beat. Make the effort this year to get all your favourite shots nicely printed and display them as they were meant to be displayed. After all, if you've put all our "Top Tips" into practice you'll have some cracking images that deserve to be shown off!

    Have a very happy Christmas and see you in 2012!

    With warmest wishes from all at Sally Marie Photography Ltd xx

    All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.

    Tuesday, 18 October 2011

    Ashley and Phil's Wedding in Chester

    On 7th August 2011 we had the privilege of photographing the wedding of Ashley and Phil at Doubletree by Hilton Chester.

    This is the finished design for their album. There are many more complete wedding albums to view on the website.

    For full details of our luxury wedding photography services please contact weddings@sallymarie.co.uk or call the studio on 01341 28 11 93.

    All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.

    Tuesday, 27 September 2011

    Photography Training Course - Wedding Photography Workshop

    On Sunday the first Wedding Photography Workshop took place in Halesowen, West Midlands.

    All of the attendees had been on a previous photography business course with Sally Marie and were ready to tackle the practical side of photographing a wedding.

    The day began with coffees and introductions and then into one of the training centre's purpose-built classrooms for some background theory on approaching a wedding, from sales and marketing through to posing, lighting and even image presentation. The morning was an intense, densely-packed information session and delegates were given a booklet of course notes to help with posing, essential shots and dealing with all the many elements that make up a wedding.

    After a light lunch, the delegates changed into smart attire (in order to pose as extra guests for setting up authentic-looking group shots - the men even had buttonholes!) and we headed outside into the drizzle, armed with white brollies, cameras and a classic Jaguar decked out with wedding ribbons, to start the portfolio-building section of the day.

    The rain was unforgiving, but our stunning model groom, Jack, and model bride Chloe in a fabulous vintage wedding dress and veil, braved the elements and posed patiently with our "chauffeur" for the delegates to pose them and get their shots.

    As the rain clouds cleared we headed to the park for some scenic shots, beginning with group posing techniques.
    After that the delegates were let loose on the very patient Chloe, in order to put into practice the techniques we'd covered in the morning's classroom session on bridal posing. The delegates concentrated on body angles, correct arms and hand positioning and interacting with the 'bride' to get the best from their shots.
    Everyone was then set a "10 Shot Challenge" - where they were given a one or two-word title, such as "colour", "S Curve" or "posed hands" - and had to create just one shot for each heading. This helped them to get into the habit of thinking carefully about the composition, content, lighting and posing of their shot before firing the shutter.

    Everyone did very well in the 10-Shot Challenge and it was clear that they were really putting attention to detail into making the shot perfect before pressing that shutter.

    After a confetti session with some slightly over-enthusiastic confetti cannons, we set about finding interesting backgrounds around the parklands to add shape, colour and texture to our portraits.
    The afternoon flew by and soon it was time to head back to the training centre for a last coffee, Q&A session and to re-cap what we'd learned. The delegates were then presented with framed certificates for their completion of the workshop.





    Throughout the day we were all being discreetly filmed by Gwynplaine Media, and a short video from the day will be online soon, so watch this space!


    The feedback from all of the delegates was phenomenal, and everyone wanted to know when the next course will be! So, we'll also be posting a diary of classes and workshops for 2012 very shortly.


    If you'd like to express your interest in attending the next Wedding Photography Workshop or any of our other photography training courses, please e-mail training@sallymarie.co.uk or call 01341 28 11 93. Places are limited so please let us know your interest and we'll be in touch as soon as dates are confirmed.


    All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.

    Thursday, 28 April 2011

    Sam and Gareth Collect Their Jorgensen Wedding Album

    Well, yesterday was a beautiful sunny day in Barmouth; the sky was blue and clear, the sea was sparkling, the sun was shining and the beautifully renovated studio was nice and cool (and well stocked with orange juice and champagne!)

    It was an extra special day for Sam, who got married last year at Seiont Manor and came all the way from Yorkshire to collect her stunning Jorgensen wedding album.

    She practically had to prise it out of my hands, it was such a work of beauty! Even the box was a piece of art in itself.





    Sam and Gareth opted for a weighty 40-side album due to the number of pictures they chose, finished with classic gold metal corners.





    The cover was off-white textured vinyl featuring an atmospheric shot, an unusual and very deliberate choice by the bride and groom, who wanted an image that was clearly theirs but didn't show their faces. They selected a close-up of the ring exchange, encapsulating Gareth's uniform and rank, Sam's dress and both rings, embossed in gold underneath the picture with their names and wedding date.





    Inside, the images were double-matted, white on black pages, to give each picture definition and dimension. Whilst this is a fairly traditional presentation, it was given its own character with the use of quirky, computer-cut mounts, fusing tradition with contemporary character for a really unique look.




    This stunning Jorgensen album simply breathes quality; the feel of the cover, the weight of the pages gives this sophisticated wedding album its chic, effortless class.



    For the more discerning bride, who desires something more prestigious and breath-taking for her wedding album, come and take a look at our Jorgensen sample albums and see the incredible quality for yourself. Call the studio for an appointment on 01341 28 11 93 or e-mail us at weddings@sallymarie.co.uk


    All Blog content ©Sally Marie Photography Ltd - No reproduction without express permission.